The Staunton/Augusta Farmers’ Market was founded on the concepts of regional food production for fresh consumption, promotion of family farming, direct marketing of farm products, and the common good of all who participate in the Market. With these goals, the following Rules and Guidelines are intended to make it as easy as possible for Producers to sell their products directly to the general public without much of the “red tape” associated with conventional marketing outlets. The success of our Market depends on a good growing season as well as the active participation and cooperation of many and varied Producers. The Market Committee manages the regular business operations of the Market voluntarily and welcomes your input. The Committee’s meeting schedule may be obtained through the Market Master or Producer Representatives.


LOCATION:
1. The Wednesday Market is located at the Augusta County Government Center in Verona. All further references to “the Market” refer specifically to the Wednesday Market.

THE SELLING SEASON:
2. The Market will be open for retail sales between the hours of Noon and 5:00 P.M. on each Wednesday of the market season as designated by the Market Committee. The season for 2008 is from April 2 through October 29. The Market will be held every Wednesday during the season, regardless of weather.

PERMITS AND FEES:
3. A Producer certificate and Hold Harmless Agreement must be completed before selling at the Market. They are available at no charge from the Market Master.
The purpose of the Producer Certificate is to document that the products sold originate with the Producer. The Market Master will retain this Certificate and will provide a copy to the Office of the Commissioner of Revenue in Augusta County.

Producers are exempt from purchasing a business license for the purpose of selling at the Market. The Producer’s certificate is valid for one season.
The Hold Harmless agreement means that the Producer will hold Augusta County harmless in the event of product liability or other factors that relate specifically to the Producers’ business practices.

4. The Staunton/Augusta Farmers’ Market does not charge a membership fee. Fees collected by the Market are for the express purpose of promoting and operating the Market. This includes, but is not limited to, administrative expenses, a salary for the Market Master and advertising.

SPACE ASSIGNMENTS AND RESERVATION POLICIES:

5. Displays must be confined to the area within the allocated space and must not impede pedestrian traffic. Producers will sell only from the space(s) assigned by the Market Committee. Any display or practice that is determined by the Market Master and/or Committee to be a safety hazard will be discontinued. Vehicles larger than a 1-ton truck require prior authorization by the Committee.

6. When checking out, all Producers will pay the Market Master 5 ½% of their gross daily sales (this is the Market fee). Fees will be paid each week the Producer sells at the Market and are in addition to any seasonal or one-time reserved space fees that a Producer pays.

7. The appropriate state sales tax is also collected (unless Producers pay taxes directly to the state). The Producer must provide the Market Master with a sales tax identification number if they will pay sales tax directly to the state.

8. Producers may reserve a space for the entire season by paying a fee of $50.00. If a Producer desires to reserve a second, adjacent space (subject to availability), the cost is $100.00 for the season. Spaces will be limited to two per Producer.
Reserved spaces for the new season will be based on a first-come, first-served basis with the exception that preference will be given to Producers from the previous season. Producers from the previous season will be given first right of refusal for use of the same space. This first right of refusal must be exercised by the Annual Meeting in 2008. A Producer must contact the Market Master if they will not be attending the Annual Meeting. When a space is available, preference will be given to those who attended the most Market days the previous season. Fees for reserved spaces must be paid in full before March 1, 2008.

a Daily rental- A Producer may rent on a daily basis an available, unreserved space in any area of the Market for $10.00 per space. An unreserved space may be reserved for the remainder of the year at any time during the season. All previously paid, single-day, space fees will be credited to the Producer.
Producers without a reserved space will be assigned on a first-come, first-served basis as assigned by the Market Master each week of the Market.

b. The Market Master designates the vending location for all Producers. If the Market Master determines it necessary, a Producer may be required to relocate.

9. Producers will be set up and ready to do business when the market opens at Noon. No selling is allowed before 12:00 pm. Call the Market Master when running late. Late arrivals will be assigned a space where setup will make the least impact on the operation of the Market and the safety of the customers. If you notify the Market Master that you will be late, the space will not be reassigned. Contact the Market Master in advance if you plan to be absent on Wednesday. The Market Committee will provide phone numbers.
If a reserved space is not set up and occupied by Noon, the space may be assigned to another Producer for that particular day and that day will not count towards Producer attendance. The Producer arriving late may be assigned to an unreserved space by the Market Master, but will not have to pay any unreserved space fee.
Each Producer is expected to stop selling at 5:00 P.M. and have all products, displays, boxes, containers, etc. removed by 5:30 P.M. The Market Master and/or Committee will have the authority to change the Market hours on special occasions.


REGULATIONS:

10. The Staunton/Augusta Farmers’ Market was founded on the Producer-only principle: All PRODUCTS SOLD MUST BE RAISED OR MADE BY THE VENDOR. The Market has flourished under this rule. The Producer Only Rules nurture local farmers and insure the freshest and highest quality foods possible for our customers. NO RESALE OF ANY PRODUCT IS ALLOWED – EVER. Only Producers may sell at the SAFMarket(s). A vendor/producer is defined as a grower, baker, prepared food maker, employee, or immediate family member who is directly engaged in the growth, harvesting or production, of the products sold. All vendors’ market staff must be identified in the producers’ certificate.


Staunton/Augusta Farmers’ Market Producer Only Rules:

a. If legal employee status is claimed, then that employee must be directly involved in the production process. Evidence of the existence of such employment, for example a pay stub or tax record, must be submitted with the Producer’s Certificate prior to selling at the Market. Certificates may be amended as necessary throughout the season.

b. Production of all goods sold at the Market(s) must take place within a 50 mile radius of the Market.

c. Selling of items purchased from or provided by another Producer, wholesaler, or market is not permitted. Producers found in violation of these rules shall be asked to remove the item(s) in question or relinquish their space and forfeit any fees paid to the Staunton/Augusta Farmers’ Market.

d. Complaints by a Producer of known or suspected violations of these Rules must be submitted to the Market Master. All complaints will be kept confidential. The Market Master will schedule a site visit to the suspected Producer’s production site. Producers refusing to allow a site visit and inspection will no longer be allowed to sell at the Market. ALL PRODUCERS ARE SUBJECT TO INSPECTIONS BY THE MARKET MASTER.

11. Producers may sell farm and kitchen products including (but not limited to): fruit, vegetables, eggs, cut flowers, plants, cheese, meats, cider, jams, jellies, relishes, honey, home canned goods and baked goods. Canned fruit and vegetables or egg-based baked goods are not permitted without approval of the local Department of Health. Many items are subject to USDA, Virginia Department of Agriculture and Consumer Services and/or Health Department regulations. It is the sole responsibility of the Producer to abide by these regulations. Producers must contact these agencies for inspection and approval. The Market Committee permits no cooking within the Market area without prior approval. The sale of cooked meats, game, poultry or fish is allowed if the food comes from a VDACS inspected and approved kitchen and is held at proper temperature at the Market. In order to sell raw, fresh, frozen, or cooked meats, game, fish, or poultry, each item must have been raised by the Producer, must meet all legal requirements for retail sale, and must be maintained at an approved temperature at the Market site. In some cases, the item may also be required to carry a USDA label. Eggs, poultry and rabbit are examples of farm products that do not require a USDA label, but they do need to be held at proper temperature. Products described in any manner as “organic” must meet federal and state regulations for such labeling. Producers are required to file a copy of all relevant certificates with the Market Master.
It is the responsibility of each Producer to abide by all state and federal regulations, which govern the production, harvest, preparation, preservation, labeling, or safety of products offered for sale at the Market. This includes scales that are certified legal for trade. Producers are liable for their own products. Market management, the City of Staunton and/or Augusta County will not be held liable for the products offered by Producers. Product liability insurance is the sole responsibility of the Producer.
Value-added agriculturally based products made of at least 60% producer grown parts will be permitted, subject to prior approval by the Producer Only Product Review Committee (POPRC). The other 40% shall not exceed the value of the produced items i.e., selling a plant with a highly valued ceramic pot.
The Producer’s Certificate and the Hold Harmless Agreement must be completed and given to the Market Master prior to selling. Anyone wishing to sell any non-conventional item must present said item to the Market Committee for approval prior to selling. Times and locations of the committee meetings will be available from the Vendor Representatives or the Market Master.

12. No poultry, game, or livestock will be slaughtered or dressed within the Market area.

13. The sale and/or display of live animals is not allowed at the Market.

14. Electrical generators are not allowed at the Market. There is an ample supply of power outlets available for $3.00 per Market day (payable to the county via the Market Master). These are available on a first-come, first-serve basis. Producers must bring their own all-weather extension cords. Electrical cords should be duct-taped to the Market floor and must not be a safety hazard.

15. Solicitation for products, services, or charitable contributions not specifically identified as a Market commodity is not permitted without prior permission of the Market Master and/or the Market Committee.

16. Producers must be fourteen years of age or older. However, younger children are welcome and encouraged to participate when directly supervised by an adult responsible for the child’s conduct and safety.

17. Safety for our customers and Producers is a top priority. Disruptive and/or unsafe behavior will not be tolerated. Parents and/or guardians will see that their children’s behavior meets the expectations of a place of business. Riding bicycles, tricycles, skateboards, roller skates, roller blades or other wheeled vehicles are prohibited on the platform or in adjacent parking areas. Running, throwing objects and/or other playground activities are also prohibited.

18. In accordance with state and local food safety regulations, all Producers will try to restrict animals from having direct access to or direct contact with food items. Producers will not be permitted to bring pets to the Market.

19. Fraudulent, dishonest or deceptive merchandising or collusion to set prices among Producers may be grounds for forfeiture of the right to do business of any kind in the Market for a length of time to be determined by the Market Committee.

20. The Augusta County Government Center has specific rules relating to tobacco use and pets. Smoking is not allowed within the Market facility. Animals other than service animals that are individually trained to perform tasks for people with disabilities are not allowed within the facility.

21. The Market Committee welcomes educational, agriculturally based organizations, with prior approval.

22. Producers will be solely responsible at all times for the cleanliness within their vending area. Each Producer is required to leave the space clean at the end of the Market session. Producers will provide their own broom, dustpans and trash bags. The Producer must remove all trash from their space at the Market site.

23. Wild flowers or plants sold at the Market must not be on the state or federal list of rare wild plants published by the Division of Natural Heritage. See the County Extension office for a current list.

24. The Market Master will enforce all rules and regulations within the Market area as authorized by the appropriate section of these Rules and Regulations. Failure by any Producer to comply with any of these rules and regulations may result in the forfeiture of the right to be a participant in the Market for a length of time determined by the Market Committee.

GUIDELINES:
* Be aware of tripping hazards in the pedestrian area. It is best to raise all displays (especially food items) at least 24 inches from the ground. Three vertical levels of display will increase product visibility.
* Public rest rooms are located outside of the Government Center in the market area.
 

At the Annual Organizational Meeting held prior to the opening of the Market season, elections are held for Farmer Representatives to the Market Committee. The nominees to serve as Farmer Representatives for 2008 are Susan Randall, John Oakes, Peg Davis, Chris Watts, Susan Roepke and Ken Bird.


THE MARKET MASTER:

The Market Master is Susan Randall. Phone: home-(540)363-5152; cell-(540)448-2364.

THE MARKET COMMITTEE:
Ken Bird (Vendor Rep) 337-0669 deerpark@ntelos.net
Sarah Butterfield (Advisor) 886-4506 bmcseb@yahoo.com
Jennifer Coffman (Customer Rep) 942-7819 coffmaje@jmu.edu
Peg Davis (Vendor Rep) 885-6706 pegdavis4@aol.com
Betty Hawpe (Advisor) 363-5594
Jeff Ishee (Advisor) 363-3938
John Matheny (Chair) 337-3867 familygardenguy@aol.com
John Oakes (Book Keeper/Treasurer) 249-5096 oakhill97@msn.com
Susan Randall (Vendor Rep) 363-5152 elkrunfarm@gmail.com
Susan Roepke (Vendor Rep) 377-9877 sdw_r@yahoo.com
Polly Smock (Customer Rep) 886-7583 yesps111@yahoo.com
Chris Watts (Vendor Rep) 886-5779 cwatts@newsleader.com
Tom Womack 885-8523 hhi@ntelos.net



OTHER POINTS-OF-CONTACT:

SAFM cell phone 448-1937 or 448-2364
Farmers’ Market web site www.safarmersmarket.com

Farmers’ Market Office at Staunton City Hall 332-3802
VDACS Bureau of Food Inspection (540) 857-7344
Department of Weights & Measures (804) 786-2476
Organic Certification - Catherine Cash 540-377-9945
Augusta County Health Department 332-7830
VDACS Farmers’ Market Prices Update 1-800-552-5521